Author page: Rana El-Rawy

Blue Ocean Vs. Red Ocean Vs. Purple Ocean Introduction In this dynamic world of marketing, the concept of "Oceans" has become an important framework. This framework helps in understanding competitive strategies. It is based on two distinct types of markets: the Red ocean and the Blue ocean. These concepts provide valuable insights for businesses. Companies can…

marketing funnel The marketing funnel is a powerful tool that helps businesses understand and navigate the customer journey. At Udjat Agency, we believe that mastering the intricacies of the marketing funnel is essential for organizations looking to attract, engage, and retain customers. Understanding the Stages of the Marketing Funnel The marketing funnel typically consists of: Top…

Introduction The digital marketing scene keeps changing making it hard for businesses to engage with their audience . The PESO model has become a helpful framework. PESO model helps companies structure their marketing strategies allowing them to reach more people. In this post, we at Udjat Agency will explain each part of the PESO model…